Stakeholder Engagement

GRI 2-26 GRI 2-29

Kcell JSC recognizes the importance of understanding and addressing the interests and expectations of all stakeholders. The Company is committed to enhancing the effectiveness of its engagement with stakeholders through communication based on transparency, trust, and mutual respect. Kcell strives to protect stakeholder interests by responding promptly to inquiries and ensuring timely feedback. Key communication channels include corporate reporting, correspondence, the Company’s website, forums and social media platforms, media publications, the Kcell/activ mobile app, and the hotline of Samruk-Kazyna JSC.

Stakeholders	Expectations	Engagement Process
Customers	Quality services at fair prices, personal data protection	Market research, various feedback mechanisms
Suppliers	Long-term partnerships, adherence to business ethics	Transparent procurement processes, business meetings and consultations
Government Authorities	Regulatory compliance, increased tax contributions, participation in state development programs	Official correspondence, inspections by regulatory bodies, and meetings
Shareholders and Investors	Company growth, corporate governance development, effective strategy execution, profitability and financial stability	Reporting, meetings, and joint discussions
Employees	Good working conditions, timely wage payments, benefits package, career opportunities	Internal communication, protection of employee rights and interests, working conditions improvement
Media and the Public	Transparency and access to information	Responding to media inquiries, PR and marketing activities