Annual Report for 2024 NEXT GENERATION NETWORK FOR YOUR PRESENT

Staff Development

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Continuous professional growth is key to the Company’s success. Employees receive both internal and external training.

In 2024, external training expenses totaled 68,248,417.50 tenge. In-person external training – including mandatory programs on occupational safety, fire and electrical safety – was completed by 4,769 employees, with an average of 7 training hours per person. Additionally, 2,483 employees completed courses on online platforms (Eduson, iSpring, GoPractice), averaging 8 hours per person.

Internal training is delivered through the Kcell Corporate University. In 2024, 128 internal training sessions and webinars were held, with over 2,300 participants. More than 90 % of employees rated the sessions positively.

In 2024, Kcell developed and implemented an online onboarding program covering key topics essential for the integration of new employees. This initiative streamlined the onboarding process by providing newcomers with important company information during their first days on the job.

To support the adaptation of new managers and strengthen leadership potential, Kcell also launched an internal corporate training program – Manager PRO. The program enhances leadership competencies, deepens understanding of core business processes, and boosts personal effectiveness, helping new leaders integrate more successfully. In 2024, 27 company managers completed the program. It is now conducted on a regular basis. Beyond leadership training, the program also fosters employee engagement and the development of internal trainers. Company experts participate as in-house trainers and speakers, building their coaching skills while contributing to organizational growth.

More broadly, the Company is actively developing a network of internal training partners from among its employees – a step that supports stronger engagement and nurtures corporate culture.

Corporate training is delivered through the Kcell Corporate University platform

Onboarding program

  • Welcome
  • Customer-centricity and NPS
  • Workflow management and internal service of the Company
  • Responsible Business. Ethical Standards of the Company
  • Internal Control System
  • Basics of Mobile Communications
  • Sales training

Basic sales skills

  • Customer-focused service
  • On the same wavelength as the client
  • Dealing with objections
  • Standards and sales
  • 7 UP sales training
  • Do not harm yourself, the company and the customer
  • Introductory course on cash functionality
  • Introduction to the group ‘Virtual Monitoring’
  • Emotional intelligence in communication with customers

Soft-skill trainings

  • Stress resistance skills
  • Time management
  • Emotional competence
  • Super memory
  • Speak beautifully and confidently
  • Interviewing skills

Other:

  • HR Management Skills
  • 5 Coaching Techniques: how to train two times faster
  • Customer-centricity and Company Performance
  • Service standards in telephone communications
  • School of Leaders
  • School of Mentors
  • School of Managers
  • School of Coaches
  • Accounting
  • SQL Basics
  • Power Query
  • Project Life cycle and Capital Investment Management
  • Training in working with an Electronic Archive